Download Ebook , by Steve Lubetkin
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, by Steve Lubetkin
Download Ebook , by Steve Lubetkin
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Product details
File Size: 863 KB
Print Length: 162 pages
Page Numbers Source ISBN: 1514331306
Simultaneous Device Usage: Unlimited
Publication Date: July 31, 2015
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B010O8DNNI
Text-to-Speech:
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Amazon Best Sellers Rank:
#763,465 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional†by Steve Lubetkin and Donna PapacostaIf you’re considering launching a podcast as a content marketing tactic to increase awareness and preference for your brand, this is a good book to help you understand the tremendous opportunities that podcasting can offer.This book does not go into all the technical details of creating a podcast. And it’s not full of podcasting snake oil about how podcasting will make you millions overnight. Instead, it explains the business side of podcasting such as how to position your expertise through podcasting, how to monetize a podcast, what not to do on a podcast and much more.The book also includes lots of podcasting case studies, appendices, and recommended tools, tips, and tactics. It’s great for new podcasters, but even an experienced podcaster can learn from the book. I did.The most successful podcasts, like any kind of content marketing, have a solid underlying business strategy. This book will help you with that.And, to listen to an interview with Donna Papacosta about “The Business of Podcasting,†visit MarketingBookPodcast.com.
I started off thinking, “OK, another how-to book on podcasting, aren’t there lots of those on Amazon already?†But as I got into it, what struck me were three things, beginning with the practicality of the content with all the links and recommendations on current resources.I also appreciated the advice on what the authors called “monetization,†essentially bringing us down to earth, as in: “don’t quit your day job, thinking you’re about to produce the next Serial.â€But the biggest value to me was this: I thought, thanks for all this info, but speaking of monetization, can you make any money via podcasting? What can you charge clients for these services? I figured the book would leave me hanging, but as I kept reading Donna and Steve delivered - with actual descriptions of podcast production services, templates for proposal content and even recommended fees for various levels of consulting and podcast production. That alone is what makes this book so useful.
Really great insights from two people who know the industry first-hand.
The advice is crisp and the writing is very good. Donna and Steve have a wealth of information here and, above all, wisdom.
I have read a lot of books on podcasting lately. With two podcasts that I run, dadspotlight.com and one other that is on Law School Success, I am always looking for new books that can help me with my craft and running the business more successfully.The nice things about this book is that it opens your eyes to many practical tips that you can easily implement today that can transform your business and our podcast.The authors bring a ton of experience to what they write and what you get in this book is a wide-array of resources, hints and tips that really allow you to see more and more ways in which you can creat a life and a lifestyle around your interest in podcasting.So as you can see, this book is not all about the nuts and bolts about starting a podcast, though you get some of this, but instead it goes deeper and allows you to explore new areas that will let you consider ways in which you can monetize and move your podcast to a new level.This is a great read!*I received this for review - all opinions are my own*
There are lots of good books about podcasting. This book is one of my favorites. I really liked this book. It was straight to the point. No bearing around the Bush and no outrageous self promotion. It is worth your time investment.
An easy to read, informative book on the business of podcasting. Reading this book will save you years of making rookie mistakes. I recommend this book if you have less than 10 years of experience.
This book is a great guide to get you started or on track to creating a successful podcast and/or podcasting business.
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