Ebook Download Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support, by Michel Chevalier Michel Gutsatz
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Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support, by Michel Chevalier Michel Gutsatz
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From the Inside Flap
The relationship between luxury brands and the people who buy them is different from any other commercial transaction but the way that the two interact is changing rapidly. Twenty-first-century customers are increasingly looking for a more personalized experience, moving away from big department stores toward dedicated boutiques that offer an intimate retail experience. The times may be changing, but with this change comes an unprecedented opportunity for growth. Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support contains everything you need to move your brand forward and thrive in the harsh new economy. Answering the questions anyone working with luxury brands is asking—from "Where do I set up my store?" to "How can I build customer loyalty?"—authors and luxury brand management experts Michel Chevalier and Michel Gutsatz identify and address the key issues facing luxury products today. Packed with information on internet sales, setting retail pricing, advertising, and much more, the book also includes a "tool box" of techniques for managing a prestigious store. Luxury retailing is a world unto itself, and resources on the concepts, procedures, and techniques that govern it are scarce. Presenting a holistic strategy designed to help you win over your customers before they ever set foot in your store, Luxury Retail Management covers everything executives, managers, and retail staff need to know in order to enter, expand, understand, and succeed in the world of luxury retail.
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From the Back Cover
Praise For Luxury Retail Management "Retail management, be it in stores, on the Web, or in salons, is the major issue for the future of luxury brands. Luxury Retail Management offers fascinating insights into the rapidly changing luxury markets and the growing expectations of their diverse and changing clientele." —Françoise Montenay, President, Chanel "In an era when 'getting it right' in premium retail is crucial in the luxury industry, this book delivers real insight into successful luxury retailing. Part conceptual, part operational, the book is truly insightful. Each chapter prompts key questions that luxury professionals are facing, and thanks to the authors' trusted expertise, the insights and solutions described are very inspiring. This book is an excellent resource for luxury professionals and intriguing reading for luxury aficionados alike." —Thomas Lindemann, Group HR Director, Richemont International "The retail dimension is fundamental for luxury branding. This book, for the first time, goes beyond intuitive thinking on retail and 'lasers' in on the rational and technical tools that make it happen. This book will become required reading for those willing to expand their expertise in luxury management." —Daniel Piette, Chairman of L Capital; President of LVMH Investments Funds
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Product details
Hardcover: 384 pages
Publisher: Wiley; 1 edition (March 27, 2012)
Language: English
ISBN-10: 0470830263
ISBN-13: 978-0470830260
Product Dimensions:
6.3 x 1.2 x 9.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#1,632,913 in Books (See Top 100 in Books)
We recently opened our first Luxury brand shop called Or-gari Golden Safari, and there have been a number of questions that we have been thinking of. This book is very insightful and has really help us clarify some of these questions, like how many shops to open and why retail or wholesale. Worth reading Nicholas Snaith Founder Or-gari.com
This is the most up to date book on luxury retailing which can turn amateurs into pros, and pros into luxury experts. While most readers, including myself, may be tempted to dive straight into the retail operations details, do pay special attention to the authors' sequential approach to this subject matter: brand - supply chain - distribution models, and only then retail operations.
This is a great read for someone trying to quickly learn as much as possible about international fashion retailing. I love that it covers strategy, but also gets into practical examples, for example how a stores location on the north or south side of a street affects real foot traffic.
Insightful and informative for those outside luxury world
I found the book realistic, tangible and useful, not only explaining abstract theories, but often supporting theory with interesting examples.
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